In 2015 REI created the Opt Outside campaign, wherein they closed 143 of their stores on Black Friday, the biggest sales day of the year for many companies, in order to promote outdoor recreation and call attention to unsustainable consumption.

Patagonia Action Works is turning Black Friday Green with a pledge to double your donation to Friends beginning on Black Friday, November 29. 

Head over to the Friends of Nevada Wilderness Patagonia Action Works page and make a donation today!